Internationalization of companies: strategic perspectives in the leather and footwear sector Internacionalización de empresas: perspectivas estratégicas en el sector de cuero-calzados Internacionalização de empresas: perspectivas estratégicas no setor coureiro-calçadista
Predominant strategic profiles of exporting leather and footwear companies in the state of Rio Grande do Sul, Brazil were identified to verify organized marketing activities and interrelationships between such variables. Literature suggests that strategic implementation depends upon the organization...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2010-03-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36692 |