What Makes People Underestimate the Perceived Impact of Public Service Announcements? The Theoretical Implication for the Third-Person and First-Person Perceptions
What makes people undervalue the impact of health campaign messages that promote positive behavioral changes? Using the Extended Parallel Process Model’s (EPPM) rationale, this study explores whether an interaction between individuals’ existing self-efficacy and message attributes (i.e., level of fe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Athens Institute for Education and Research
2018-04-01
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| Series: | Athens Journal of Mass Media and Communications |
| Subjects: | |
| Online Access: | https://www.athensjournals.gr/media/2018-4-2-1-Kim.pdf |