A Proposed Framework on the Affective Design of Eco-Product Labels
There was a shift in sustainability consumption in the last decade that stimulated new strategies for ecological friendly industries and new product innovations. Environmental labeling is a marketing technique used to inform consumers that a company has employed a process to protect the environment....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-04-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/8/3234 |