PROMOTING TOURISTIC BRAND ”BUCOVINA”

The concept of tourism product appears as a part of the travel agencies and the tourist areas such as: Bucovina and Maramures, Danube Delta, Dobrogea etc. Tourist areas have become real brands along the sights of Romania. Associations promote tourism, tourist information centers and tourist promotio...

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Bibliographic Details
Main Author: Liliana HÎNCU
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2015-04-01
Series:Management Intercultural
Subjects:
Online Access: https://seaopenresearch.eu/Journals/articles/MI_33_33.pdf