PROMOTING TOURISTIC BRAND ”BUCOVINA”
The concept of tourism product appears as a part of the travel agencies and the tourist areas such as: Bucovina and Maramures, Danube Delta, Dobrogea etc. Tourist areas have become real brands along the sights of Romania. Associations promote tourism, tourist information centers and tourist promotio...
Main Author: | |
---|---|
Format: | Article |
Language: | fra |
Published: |
Romanian Foundation for Business Intelligence
2015-04-01
|
Series: | Management Intercultural |
Subjects: | |
Online Access: |
https://seaopenresearch.eu/Journals/articles/MI_33_33.pdf
|
id |
doaj-67760dbf49a1443b8023df6cc8e5392f |
---|---|
record_format |
Article |
spelling |
doaj-67760dbf49a1443b8023df6cc8e5392f2021-05-06T17:24:39ZfraRomanian Foundation for Business IntelligenceManagement Intercultural1454-99802015-04-01XVII33241243interc:y:2015:i:33:p:241-243PROMOTING TOURISTIC BRAND ”BUCOVINA”Liliana HÎNCU0 Colegiul Andronic Motrescu, Rădăuți, Suceava The concept of tourism product appears as a part of the travel agencies and the tourist areas such as: Bucovina and Maramures, Danube Delta, Dobrogea etc. Tourist areas have become real brands along the sights of Romania. Associations promote tourism, tourist information centers and tourist promotion offices of Romania, together with ANAT should devise strategies to promote tourism brands representing Romania. Regarding tourism brand, it is a picture element, which identifies the products or services of a tourist zone. Customers are the ones who decide if that brand live up to their expectations or not. Travel Branding is a process of creating and maintaining a brand in the hospitality industry. Travel Branding refers to identifying and exploiting competitive advantages in our case about the strengths of your product or Bucovina tourist area. Bucovina ,,Neverland” promoting a full of beauty. I think it can awaken from the numbness Romanian tourism. Just as red Bordeaux promote France among others, as well as Voronet blue is a Romanian brand, internationally recognized, and I think that is the most important national tourism brand. After many this area is considered a wonderland of Romania, a pearl of the country that can make the most to promote the culture and traditions of this part of Europe, so-called Switzerland of Romania. It's an area where natural beauty is complemented by monasteries and hospitality of the people of the lands. https://seaopenresearch.eu/Journals/articles/MI_33_33.pdf traveltourism brandbranding tourismtourist offerhospitalityculture and tradition |
collection |
DOAJ |
language |
fra |
format |
Article |
sources |
DOAJ |
author |
Liliana HÎNCU |
spellingShingle |
Liliana HÎNCU PROMOTING TOURISTIC BRAND ”BUCOVINA” Management Intercultural travel tourism brand branding tourism tourist offer hospitality culture and tradition |
author_facet |
Liliana HÎNCU |
author_sort |
Liliana HÎNCU |
title |
PROMOTING TOURISTIC BRAND ”BUCOVINA” |
title_short |
PROMOTING TOURISTIC BRAND ”BUCOVINA” |
title_full |
PROMOTING TOURISTIC BRAND ”BUCOVINA” |
title_fullStr |
PROMOTING TOURISTIC BRAND ”BUCOVINA” |
title_full_unstemmed |
PROMOTING TOURISTIC BRAND ”BUCOVINA” |
title_sort |
promoting touristic brand ”bucovina” |
publisher |
Romanian Foundation for Business Intelligence |
series |
Management Intercultural |
issn |
1454-9980 |
publishDate |
2015-04-01 |
description |
The concept of tourism product appears as a part of the travel agencies and the tourist areas such as: Bucovina and Maramures, Danube Delta, Dobrogea etc. Tourist areas have become real brands along the sights of Romania. Associations promote tourism, tourist information centers and tourist promotion offices of Romania, together with ANAT should devise strategies to promote tourism brands representing Romania. Regarding tourism brand, it is a picture element, which identifies the products or services of a tourist zone. Customers are the ones who decide if that brand live up to their expectations or not. Travel Branding is a process of creating and maintaining a brand in the hospitality industry. Travel Branding refers to identifying and exploiting competitive advantages in our case about the strengths of your product or Bucovina tourist area.
Bucovina ,,Neverland” promoting a full of beauty. I think it can awaken from the numbness Romanian tourism. Just as red Bordeaux promote France among others, as well as Voronet blue is a Romanian brand, internationally recognized, and I think that is the most important national tourism brand. After many this area is considered a wonderland of Romania, a pearl of the country that can make the most to promote the culture and traditions of this part of Europe, so-called Switzerland of Romania.
It's an area where natural beauty is complemented by monasteries and hospitality of the people of the lands. |
topic |
travel tourism brand branding tourism tourist offer hospitality culture and tradition |
url |
https://seaopenresearch.eu/Journals/articles/MI_33_33.pdf
|
work_keys_str_mv |
AT lilianahincu promotingtouristicbrandbucovina |
_version_ |
1721456159411404800 |