MODEL PENINGKATAN IMPULSE BUYING MELALUI PHYSICAL SURROUNDING, SOCIAL SURROUNDING, DAN SALES PROMOTION
This study attempts to know whether physical surrounding , social surrounding , and sales promotion impact on impulse buying , exhibit visitors held in citraland mall .Population in this research is visitors exhibition .Samples to be taken as many as 100 respondents with using a technique explano...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Sultan Agung Semarang
2018-01-01
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| Series: | Jurnal Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.unissula.ac.id/index.php/ekobis/article/view/2926 |