MARKETING IN TOURISM – DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY

MARKETING IN TOURISM – DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY

Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit. The purpose of the paper is to explain how direct marketing, especially as part of a mark...

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Bibliographic Details
Main Authors: Nejra Hujić, Fatima Salihić
Format: Article
Language:English
Published: University of Bussiness Engineering and Management 2020-05-01
Series:STED Journal
Subjects:
direct marketing
databased marketing
marketing mix
marketing segmentation
Online Access:http://stedj-univerzitetpim.com/wp-content/uploads/2020/05/Huji%C4%87-N.-Salihi%C4%87-F.-2020.-Marketing-in-tourism-%E2%80%93-Direct-marketing-as-marketing-communications-technology.-STED-Journal.-21.-89-105.pdf

Internet

http://stedj-univerzitetpim.com/wp-content/uploads/2020/05/Huji%C4%87-N.-Salihi%C4%87-F.-2020.-Marketing-in-tourism-%E2%80%93-Direct-marketing-as-marketing-communications-technology.-STED-Journal.-21.-89-105.pdf

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