Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques

Political campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose and test a model for understanding how different contex...

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Bibliographic Details
Main Authors: Tom Dobber, Damian Trilling, Natali Helberger, Claes H. de Vreese
Format: Article
Language:English
Published: Alexander von Humboldt Institute for Internet and Society 2017-12-01
Series:Internet Policy Review
Online Access:https://policyreview.info/node/777