Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques
Political campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose and test a model for understanding how different contex...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexander von Humboldt Institute for Internet and Society
2017-12-01
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| Series: | Internet Policy Review |
| Online Access: | https://policyreview.info/node/777 |