At the Roots of Product Placement: The Mere Exposure Effect
The present study aims to analyze the effect of product placement on attitude change and takes into consideration psychological models of the mere exposure effect. A sample of high school students watched an excerpt from two widely-distributed movies in which several products were shown by using the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen
2013-05-01
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| Series: | Europe's Journal of Psychology |
| Subjects: | |
| Online Access: | http://ejop.psychopen.eu/article/view/522 |