Guilt and Pride Emotions and their Influence on the Intention of Purchasing Green Products
The aim of this paper was to analyze the influence of feelings of guilt and pride in the intention of buying green products by consumers considered sustainable. Guilt and pride are two constructs that shapes people’s actions to avoid guilt-making behaviors and keep those proud, making it important t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2019-11-01
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| Series: | Consumer Behavior Review |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/cbr/article/view/240028 |