SHARIAH MARKETING CHARACTERISTICS AND TRUST: STUDY ON CUSTOMER BMT IN MALANG, INDONESIA
Muslims in Indonesia is the largest Muslim who are the target market in the Islamic finance industry. In the context of Islamic financial product marketing, Muslim consumers being potential consumers. Muslim consumers have a unique character because they believe religious rules. This research aims t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2016-12-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2016-12/article_09.pdf |