CSR communication through online social media

CSR communication through online social media

Online social networks such as Facebook and Twitter have become essential channels in business strategies. Corporate Social Responsibility communication faces new challenges in these spaces of the Web 2.0, where companies can interact with users, generate a brand community, increase their visibility...

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Bibliographic Details
Main Authors: Araceli Castelló-Martínez, Ph.D., Vicente-José Ros-Diego, Ph.D.
Format: Article
Language:English
Published: Universidad de La Laguna 2012-01-01
Series:Revista Latina de Comunicación Social
Subjects:
Advertising
communication
Internet
marketing
corporate social responsibility.
Online Access:http://www.revistalatinacs.org/067/art/947_UA/03_AraceliEN.html

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http://www.revistalatinacs.org/067/art/947_UA/03_AraceliEN.html

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