CSR communication through online social media
Online social networks such as Facebook and Twitter have become essential channels in business strategies. Corporate Social Responsibility communication faces new challenges in these spaces of the Web 2.0, where companies can interact with users, generate a brand community, increase their visibility...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universidad de La Laguna
2012-01-01
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Series: | Revista Latina de Comunicación Social |
Subjects: | |
Online Access: | http://www.revistalatinacs.org/067/art/947_UA/03_AraceliEN.html |