An Investigation of Chronological Versus Cognitive Age Impact in the Kuwait Coffee Shop Market
Given the growing body of research dedicated to self-perceived age and the cognitive age construct, it is widely believed that one’s self-perceived age may actually be a better predictor of age-related psychological states or attitudes than mere chronological age. Extending the research on cognitive...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Vilnius University Press
2015-05-01
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Series: | Organizations and Markets in Emerging Economies |
Subjects: | |
Online Access: | https://www.journals.vu.lt/omee/article/view/14228 |