An Investigation of Chronological Versus Cognitive Age Impact in the Kuwait Coffee Shop Market

Given the growing body of research dedicated to self-perceived age and the cognitive age construct, it is widely believed that one’s self-perceived age may actually be a better predictor of age-related psychological states or attitudes than mere chronological age. Extending the research on cognitive...

Full description

Bibliographic Details
Main Authors: Larry P. Pleshko, Richard A. Heiens
Format: Article
Language:English
Published: Vilnius University Press 2015-05-01
Series:Organizations and Markets in Emerging Economies
Subjects:
Online Access:https://www.journals.vu.lt/omee/article/view/14228