Theoretical Antecedent of Customer Relationship Management of Banks in India
This paper has attempted to study the theoretical antecedents of CRM in banks and validate the instrument scale for CRM especially for customer perspective. The researcher has developed the hypothetical model of CRM Practices for banks. Due to insufficient literature in CRM model development stud...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2017-10-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/4109/4212 |