A model of the relationships between the Big Five personality traits and the motivations to deliver word-of-mouth online
The goal of this research is to establish the relationships between the Big Five personality traits – Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness – and the motivations to deliver electronic word-of-mouth (eWOM) in the social media. The research method was based on a surv...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Drustvo Psihologa Srbije
2018-01-01
|
| Series: | Psihologija |
| Subjects: | |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2018/0048-57051800006A.pdf |