The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with The User's Involvement as Intervening
Daily transportation activities in various city streets are always filled with two-wheeled vehicles or motorbikes. The decision to use a motorbike considers several things, such us price, quality or durability of the product, ease of use, factors of culture, family, friends and habits. This study ai...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi Universitas Sriwijaya
2019-07-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Subjects: | |
| Online Access: | http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/122 |