Interdepartmental Conflict – a Real Barrier in the Process of Assimilating the Concept of Marketing in Organizational Practice?
This paper aims to identify the extent in which the interdepartmental conflicts from the local organizations can constitute a real barrier in assimilation of the concept of marketing in organizational practice in Romania. Based on an extensive literature review approach, which suggest different form...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Dunarea de Jos University of Galati
2012-11-01
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Series: | Risk in Contemporary Economy |
Subjects: | |
Online Access: | http://www.rce.feaa.ugal.ro/sites/default/files/ZaitNichiforTimiras.pdf |