Interdepartmental Conflict – a Real Barrier in the Process of Assimilating the Concept of Marketing in Organizational Practice?

Interdepartmental Conflict – a Real Barrier in the Process of Assimilating the Concept of Marketing in Organizational Practice?

This paper aims to identify the extent in which the interdepartmental conflicts from the local organizations can constitute a real barrier in assimilation of the concept of marketing in organizational practice in Romania. Based on an extensive literature review approach, which suggest different form...

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Bibliographic Details
Main Authors: Luminita Iulia ZAIT, Bogdan Vasile NICHIFOR, Laura Catalina TIMIRAS
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2012-11-01
Series:Risk in Contemporary Economy
Subjects:
interdepartmental conflict
interoperable teams
antagonistic relationships
organizational issues
operational issues
consultative interaction
asymmetric interdependence
Online Access:http://www.rce.feaa.ugal.ro/sites/default/files/ZaitNichiforTimiras.pdf

Internet

http://www.rce.feaa.ugal.ro/sites/default/files/ZaitNichiforTimiras.pdf

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