The level of context dependence of engagement markers in Peninsular Spanish and US business websites

The level of context dependence of engagement markers in Peninsular Spanish and US business websites

This paper examines the impact of Spaniards’ and North-Americans’ level of context dependence (Hall, 1976) on the engagement markers (Hyland & Tse, 2004) used on the presentation page of 100 business websites from the toy sector (50 from Spain and 50 from the US). Following an observational and...

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Bibliographic Details
Main Authors: Francisco Miguel Ivorra-Pérez, Rosa Giménez-Moreno
Format: Article
Language:deu
Published: Universidad de Las Palmas de Gran Canaria 2019-03-01
Series:Revista de Lenguas para Fines Específicos
Subjects:
Intercultural communication
context
digital genre
engagement markers
Online Access:https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/1059

Internet

https://ojsspdc.ulpgc.es/ojs/index.php/LFE/article/view/1059

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