COMPARATIVE ANALYSIS OF CELEBRITY AND NON-CELEBRITY ADVERTISEMENT
This study is undertaken to make a comparative analysis of celebrity advertisement and non-celebrity advertisement with respect to attitude toward advertisement, attitude toward brand, purchase intentions, and advertising attributes. For this purpose, a simple random sample of 200 students studying...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Central Punjab
2013-12-01
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| Series: | Paradigms |
| Subjects: | |
| Online Access: | http://paradigms.ucp.edu.pk/rcc/vol7/paradigms-foc-ucp-14-0026.pdf |