Perceived media influence on behaviour of food products' consumers
In modern business conditions, it is possible to identify a number of manners for company's communication with current customers and prospects. That is the reason for marketers to prioritize the requirements of finding an adequate mix of integrated marketing communications instruments, defining...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711701020D.pdf |