Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores

Comportamento de Compra Pró-Ambiental. Percepção dos Jovens Consumidores

The study had as objective of check the green purchasing behavior of young consumers. For both was developed a research descriptive and causal, quantitative approach, and as instrument for data collection were administered questionnaires to university students, residents in Santa Maria/RS. The qu...

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Bibliographic Details
Main Authors: Daiane Lindner Radons, Luciana Flores Battistella, Márcia Zampieri Grohmann
Format: Article
Language:Portuguese
Published: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016-01-01
Series:Desenvolvimento em Questão
Subjects:
consumer behaviour
consumption
green purchasing
marketing
youngs
Online Access:http://www.redalyc.org/articulo.oa?id=75247943014

Internet

http://www.redalyc.org/articulo.oa?id=75247943014

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