Global products or customization to different countries: Conceptual framework and application at Wahler, A german company Of the automotive sector
Competition in global markets demands product strategies that can help firms deal with the dilemma of global products versus customization, in serving the markets of different countries. Global products lead to large scales, automation, lower costs, plus the easy transfer of people and technology am...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Instituto de Administração
2013-12-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Online Access: | http://www.revistafuture.org/FSRJ/article/view/135 |