Impact of Personalized Social Media Advertisements on Consumer Purchase Intention
The prime objective of this paper was to understand how personalized ads on social media platforms, influence consumer’s purchase intention. Increased interaction with personalized ads influence the consumer’s psyche and behaviour to make a purchase in absence of an internal stimulus. Special emphas...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2020-08-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2020_2/Reena_Udita.pdf |