An Empirical Investigation of Materialism in Indian Consumers
The paper explores the consumer value of materialism in Indian socio-cultural milieu. The construct validity of the Richins & Dawson (1992) scale of materialistic values is established and relationship of materialism with the constructs of happiness, life-satisfaction, and religiosity is asse...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2012-12-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/2102472468_An%20Empirical%20Investigation%20of%20Materialism%20in%20Indian%20Consumers-Dr.%20Manit%20Mishra,%20Dr.%20B.B.%20Mishra-Vol.%20-%20V%20%20Issue%20II%20%20July%202012.pdf |