The effect of marketing ambidexterity on improvement of marketing performance in telecommunication companies in Jordan
This study aimed to reveal the effect of marketing ambidexterity (exploring opportunities, exploiting opportunities, and marketing flexibility) on improvement of marketing performance in telecom companies in Jordan. A purposeful sample of (45) marketing managers who represent marketing departments i...
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| Format: | Article |
| Language: | English |
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Growing Science
2020-06-01
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| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_196.pdf |