THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION

THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION

World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present. It not only ecology and climatic changes that...

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Bibliographic Details
Main Author: M. I. Sokolova
Format: Article
Language:English
Published: MGIMO University Press 2016-06-01
Series:Vestnik MGIMO-Universiteta
Subjects:
segmentation
bottom of the economic pyramid
level of income
poverty
parity of purchasing power
methods of fight against poverty
innovations
charity
social business
socially responsible business
Online Access:https://www.vestnik.mgimo.ru/jour/article/view/550

Internet

https://www.vestnik.mgimo.ru/jour/article/view/550

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