Usage rate segmentation: enriching the US wine market profile
Kathleen Kelley,1 Jeffrey Hyde,2 Johan Bruwer3 1Department of Plant Science, 2Department of Agricultural Economics, Sociology, and Education, The Pennsylvania State University, University Park, PA, USA; 3School of Marketing, University of South Australia, Adelaide, SA, Australia Abstract: The purpo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dove Medical Press
2015-05-01
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| Series: | International Journal of Wine Research |
| Online Access: | http://www.dovepress.com/usage-rate-segmentation-enriching-the-us-wine-market-profile-peer-reviewed-article-IJWR |