Analysis of Total Quality Management dimensions towards Market Orientation in Electric Utility Industry in Malaysia: A Structural Approach
Total quality management (TQM) philosophy and principle targeting on the regular changes for customer satisfaction, were proposed to be used in guiding the change process in electric utility industry towards market orientation through quality improvement of TQM practices. The aim of this study to an...
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| Format: | Article |
| Language: | English |
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Research Plus Journals
2018-09-01
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| Series: | International Journal of System Modeling and Simulation |
| Online Access: | http://researchplusjournals.com/index.php/IJSMS/article/view/399 |