When the User Becomes a Publicist: Motivations for Ewom on Facebook
This qualitative exploratory and descriptive research study seeks to obtain information on “electronic Word of mouth” via social networking websites. Specifically, it aims to further our knowledge of both the identification of the Uses and Gratifications sought (manifest and late...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-03-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2584 |