Structural framework of digital transformation enablers towards enhancing the social media marketing
Most of the organizations today look forward to streamlining their business with the rapid needs of the society. However, they do not consider the holistic view of various digital driving factors. The paper aimed to develop a structural framework using the enablers of Digital Transformation (DT) by...
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| Format: | Article |
| Language: | English |
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Growing Science
2020-09-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol11/msl_2020_340.pdf |