FOREIGN MARKET ENTRY STRATEGIES IN THE UNITED STATES/EUROPEAN UNION AGRIBUSINESS TRADE CONTEXT

FOREIGN MARKET ENTRY STRATEGIES IN THE UNITED STATES/EUROPEAN UNION AGRIBUSINESS TRADE CONTEXT

Our study makes an analysis of American’ multinationals foreign market entry strategies in the European Union agribusiness context. We have used a logistic regression analysis using generalized estimating equation method to make hypothesis about the multinationals’ choices. Our results suggest th...

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Bibliographic Details
Main Authors: Cristina Lelis Leal Calegario, Jack E. Houston, Nádia Campos Pereira Bruhn
Format: Article
Language:English
Published: International Journal of Food and Agricultural Economics 2015-07-01
Series:International Journal of Food and Agricultural Economics
Subjects:
Entry Mode
Firm Related Factor
Genetically Modified Organism
Host Country-Specific Factors
Logistic Regression
Multinational Company
Online Access:http://www.foodandagriculturejournal.com/vol3.no3.pp47.pdf

Internet

http://www.foodandagriculturejournal.com/vol3.no3.pp47.pdf

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