The Role of Need for Cognition in Predicting the Attitudes of Indonesian Millennials Toward Printed Advertising and Purchase Intentions

The Role of Need for Cognition in Predicting the Attitudes of Indonesian Millennials Toward Printed Advertising and Purchase Intentions

This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions. In total, 543 Indonesian millennials participated in three...

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Bibliographic Details
Main Authors: Bertina Sjabadhyni, Martina Dwi Mustika, Nathasia Carissa, Syifa Khairunnisa, Leo Andhika Kurniawan, Amira Budi Mutiara, Retno Putriaji, Andre Patio Sinaga
Format: Article
Language:English
Published: SAGE Publishing 2021-07-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440211029918

Internet

https://doi.org/10.1177/21582440211029918

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