Impact of “Product Scope” and “Customer Scope”
The two most important approaches toward the diversification strategy for suppliers are extending “product scope” (product range) and “customers scope” (customer reach) within the same industry. This study analyzes the diversification strategies of Japanese automobile component suppliers by focusing...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2017-01-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/16/1/16_0161202a/_pdf/-char/en |