Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry. This study also examined the effect of loyalty programs on brand loyalty. This research...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Ahmad Dahlan
2018-12-01
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Series: | Ihtifaz |
Subjects: | |
Online Access: | http://journal2.uad.ac.id/index.php/ijiefb/article/view/287 |