Should we Allow our Children to Watch TV Independently
The purpose of this study is to (1) deliberate upon the impacts of television advertising on children, (2) identify the critical “impacts”, (3) empirically test the significant factors. Based on literature survey several impacts of adverting were identified including: (1) unnecessary purchasing (2)...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Karachi Institute of Economics and Technology
2008-01-01
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| Series: | Market Forces |
| Subjects: | |
| Online Access: | http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=4th3M1y3qgQ%3d&tabid=161&mid=726 |