Rolul strategiei de brand a Japoniei în dezvoltarea turistică a țării
<p>The Japanese government found in 2002 that over 16 million people from Japan are travelling abroad annually, but Japan is visited only by 5 million foreign tourists. Therefore, in early 2003, Japan launched the brand strategy named “Yōkoso! Japan”, whose aim was to attract annually 10 milli...
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| Format: | Article |
| Language: | ron |
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Babes-Bolyai University
2011-06-01
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| Series: | Revista Transilvană de Ştiinţe Administrative |
| Subjects: | |
| Online Access: | https://rtsa.ro/rtsa/index.php/rtsa/article/view/71 |