Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran
Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust. Objectives. The purpose of this research is...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Owjj Andishan Pasargad
2018-04-01
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| Series: | Annals of Applied Sport Science |
| Subjects: | |
| Online Access: | http://aassjournal.com/article-1-441-en.html |