SDE based Generalized Innovation Diffusion Modeling
Diffusion models are rigorously implemented in marketing research to predict the actual trend of innovations over time. These models can be classified in terms of deterministic and stochastic behavior. Deterministic models ignore the randomness in the adoption rate of an innovation that occurs due t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Mathematical, Engineering and Management Sciences
2019-06-01
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| Series: | International Journal of Mathematical, Engineering and Management Sciences |
| Subjects: | |
| Online Access: | https://www.ijmems.in/assets/55-ijmems-ror13-vol.-4%2c-no.-3%2c-697%E2%80%93707%2c-2019.pdf |