Consumer response to affective versus deliberative advertising appeals: the role of anticipatory emotions and individual differences in savoring capacity
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2010-04-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3071/im_en_2010_01_Moore.pdf |