The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model

In recent years, electronic word of mouth (e-WOM) has been widely used by consumers on different online platforms. The numerous studies have emphasized the growing importance of e-WOM for the consumer decision-making process, particularly in the tourist sector. There are various factors that will in...

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Bibliographic Details
Main Authors: Ana Reyes-Menendez, Jose Ramon Saura, Juan Gabriel Martinez-Navalon
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
ELM
Online Access:https://ieeexplore.ieee.org/document/8723076/