"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)

The aim of this study is to examine the impact of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism. The study population is Iranian consumers of domestic products in Mashhad city. Number of sample was determined by Cochran formul...

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Bibliographic Details
Main Authors: Mojtaba Poursalimi, Mojtaba Hashemian, Lili Tabakhian
Format: Article
Language:fas
Published: University of Tehran 2017-02-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_61300_47ede69139674a2125116249de718e7b.pdf