"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)

The aim of this study is to examine the impact of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism. The study population is Iranian consumers of domestic products in Mashhad city. Number of sample was determined by Cochran formul...

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Main Authors:	Mojtaba Poursalimi, Mojtaba Hashemian, Lili Tabakhian
Format:	Article
Language:	fas
Published:	University of Tehran 2017-02-01
Series:	‫مدیریت بازرگانی
Subjects:	Attitude toward domestic products Cosmopolitanism Ethnocentrism social identity theory
Online Access:	https://jibm.ut.ac.ir/article_61300_47ede69139674a2125116249de718e7b.pdf

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spelling	doaj-6a3b22fd242441afa3b254c2a1949ba92020-11-25T01:33:44ZfasUniversity of Tehran‫مدیریت بازرگانی2008-59072423-50912017-02-018489581010.22059/jibm.2017.6130061300"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)Mojtaba Poursalimi0Mojtaba Hashemian1Lili Tabakhian2Assinstant Professorدانشجوی کارشناس‎ارشد مدیریت تحول، دانشکدۀ علوم اداری و اقتصادی، دانشگاه فردوسی مشهد، مشهد، ایراندانشجوی کارشناس‎ارشد مدیریت اجرایی، دانشکدۀ علوم اداری و اقتصادی، دانشگاه فردوسی مشهد، مشهد، ایرانThe aim of this study is to examine the impact of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism. The study population is Iranian consumers of domestic products in Mashhad city. Number of sample was determined by Cochran formula for unknown population 384 and finally 381 acceptable questionnaires were gathered by Non-random available sampling and were analyzed using Smart PLS. The results showed that Iranian consumers cosmopolitanism has a negative and meaningful effect and their ethnocentrism has a positive and meaningful effect on their attitude toward domestic products in Mashhad city, but consumers cosmopolitanism do not affect their attitude toward domestic products directly.https://jibm.ut.ac.ir/article_61300_47ede69139674a2125116249de718e7b.pdfAttitude toward domestic productsCosmopolitanismEthnocentrismsocial identity theory
collection	DOAJ
language	fas
format	Article
sources	DOAJ
author	Mojtaba Poursalimi Mojtaba Hashemian Lili Tabakhian
spellingShingle	Mojtaba Poursalimi Mojtaba Hashemian Lili Tabakhian "Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city) ‫مدیریت بازرگانی Attitude toward domestic products Cosmopolitanism Ethnocentrism social identity theory
author_facet	Mojtaba Poursalimi Mojtaba Hashemian Lili Tabakhian
author_sort	Mojtaba Poursalimi
title	"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)
title_short	"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)
title_full	"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)
title_fullStr	"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)
title_full_unstemmed	"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)
title_sort	"investigation the effect of iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: in terms of social identity theory" (case of study: domestic products consumers in mashhad city)
publisher	University of Tehran
series	‫مدیریت بازرگانی
issn	2008-5907 2423-5091
publishDate	2017-02-01
description	The aim of this study is to examine the impact of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism. The study population is Iranian consumers of domestic products in Mashhad city. Number of sample was determined by Cochran formula for unknown population 384 and finally 381 acceptable questionnaires were gathered by Non-random available sampling and were analyzed using Smart PLS. The results showed that Iranian consumers cosmopolitanism has a negative and meaningful effect and their ethnocentrism has a positive and meaningful effect on their attitude toward domestic products in Mashhad city, but consumers cosmopolitanism do not affect their attitude toward domestic products directly.
topic	Attitude toward domestic products Cosmopolitanism Ethnocentrism social identity theory
url	https://jibm.ut.ac.ir/article_61300_47ede69139674a2125116249de718e7b.pdf
work_keys_str_mv	AT mojtabapoursalimi investigationtheeffectofiranianconsumercosmopolitanismontheirattitudetowarddomesticproductsbymediatingroleofconsumerethnocentrismintermsofsocialidentitytheorycaseofstudydomesticproductsconsumersinmashhadcity AT mojtabahashemian investigationtheeffectofiranianconsumercosmopolitanismontheirattitudetowarddomesticproductsbymediatingroleofconsumerethnocentrismintermsofsocialidentitytheorycaseofstudydomesticproductsconsumersinmashhadcity AT lilitabakhian investigationtheeffectofiranianconsumercosmopolitanismontheirattitudetowarddomesticproductsbymediatingroleofconsumerethnocentrismintermsofsocialidentitytheorycaseofstudydomesticproductsconsumersinmashhadcity
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"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)

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