"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)
The aim of this study is to examine the impact of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism. The study population is Iranian consumers of domestic products in Mashhad city. Number of sample was determined by Cochran formul...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_61300_47ede69139674a2125116249de718e7b.pdf |