To Think, to Feel, to Have: The Effects of Need for Cognition, Hedonism and Materialism on Impulse Buying Tendencies in Adolescents

• Main Authors: Samuel Lins, Ezra Bottequin, Ádam Dóka, Agata Golasa, Frida Hylander, Ana Merchán, Ana Odabašić, Sara Pavlović
• Format: Article
• Language: English
• Published: European Federation of Psychology Students' Associations 2013-09-01
• Series: Journal of European Psychology Students
• Subjects: need for cognition, hedonic shopping motivation, materialism, impulse buying tendencies, adolescents, cross-cultural study, consumer behavior
• Online Access: https://jeps.efpsa.org/articles/241

<p>In industrialized countries, teenagers are likely to engage in consumerism given the influence of the media and their peers. Consumer behavior is often irrational, as shown by research on impulse buying. Impulse buying tendency (IBT) is characterized by hedonic shopping motivation, materialism and need for cognition (NC). We hypothesize (1) that hedonism mediates the relationship between materialism and IBT; (2) a negative correlation between NC and IBT; (3) that NC moderates the relationship between hedonism and IBT, as well as between materialism and IBT. We will collect data from six countries with participants being adolescents 13–18 years old.</p>