Social media as a source for cities reputations: Evidence from top-ranked cities.
The purpose of this paper is to investigate the relationship between popularity in a social media network and cities reputations. Additionally, city reputation is measured in this study by the Reptrak score provided by the Reputation Institute and numbers of tourist. This study used a quantitative m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-02-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_7_2__2018.pdf |