Social media as a source for cities reputations: Evidence from top-ranked cities.
The purpose of this paper is to investigate the relationship between popularity in a social media network and cities reputations. Additionally, city reputation is measured in this study by the Reptrak score provided by the Reputation Institute and numbers of tourist. This study used a quantitative m...
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doaj-6a5c801f40904238bb4a8ea00b9c81c92020-11-25T01:13:59ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2018-02-0172Social media as a source for cities reputations: Evidence from top-ranked cities.Driss Tsouli0Professor Bouchra Elabbadi1Ph.D. student in Intellectual Capital National School of Management Tangier, Morocco Research Professor National School of Management Tangier, MoroccoThe purpose of this paper is to investigate the relationship between popularity in a social media network and cities reputations. Additionally, city reputation is measured in this study by the Reptrak score provided by the Reputation Institute and numbers of tourist. This study used a quantitative methodology. The sample was composed of the top thirty-seven ranked cities. Content analysis was used to examine the correlations between reputation ranking and social media metrics from Facebook, Twitter, YouTube, and Instagram. The results indicated that popularity in social media is clearly a major determinant of the reputation of cities but only from a tourism perspective.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_7_2__2018.pdfSocial mediareputationcitiesinfluence |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Driss Tsouli Professor Bouchra Elabbadi |
spellingShingle |
Driss Tsouli Professor Bouchra Elabbadi Social media as a source for cities reputations: Evidence from top-ranked cities. African Journal of Hospitality, Tourism and Leisure Social media reputation cities influence |
author_facet |
Driss Tsouli Professor Bouchra Elabbadi |
author_sort |
Driss Tsouli |
title |
Social media as a source for cities reputations: Evidence from top-ranked cities. |
title_short |
Social media as a source for cities reputations: Evidence from top-ranked cities. |
title_full |
Social media as a source for cities reputations: Evidence from top-ranked cities. |
title_fullStr |
Social media as a source for cities reputations: Evidence from top-ranked cities. |
title_full_unstemmed |
Social media as a source for cities reputations: Evidence from top-ranked cities. |
title_sort |
social media as a source for cities reputations: evidence from top-ranked cities. |
publisher |
AfricaJournals |
series |
African Journal of Hospitality, Tourism and Leisure |
issn |
2223-814X |
publishDate |
2018-02-01 |
description |
The purpose of this paper is to investigate the relationship between popularity in a social media network and cities reputations. Additionally, city reputation is measured in this study by the Reptrak score provided by the Reputation Institute and numbers of tourist. This study used a quantitative methodology. The sample was composed of the top thirty-seven ranked cities. Content analysis was used to examine the correlations between reputation ranking and social media metrics from Facebook, Twitter, YouTube, and Instagram. The results indicated that popularity in social media is clearly a major determinant of the reputation of cities but only from a tourism perspective. |
topic |
Social media reputation cities influence |
url |
https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_7_2__2018.pdf |
work_keys_str_mv |
AT drisstsouli socialmediaasasourceforcitiesreputationsevidencefromtoprankedcities AT professorbouchraelabbadi socialmediaasasourceforcitiesreputationsevidencefromtoprankedcities |
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1725159427759144960 |