THE ROLE OF EFFECTIVE FACTORS IN UTAUT MODEL ON BEHAVIORAL INTENTION
Digital transactions are growing globally. India has embarked on this journey but still lags behind, in comparison to other countries. The paper attempts to find factors which affect behavioral intention among small merchants for adopting technology. Small merchants in unorganized sector are an impo...
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| Format: | Article |
| Language: | English |
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Bucharest University of Economic Studies
2020-09-01
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| Series: | Business Excellence and Management |
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| Online Access: | http://beman.ase.ro/no103/1.pdf |