The fast food industry in South Africa: the microenvironment and its influence.
The purpose of this study was to determine the influence of the micro-environment on the fast food industry in South Africa. The study was mainly quantitative. Questionnaires were distributed to 227 key restaurant personnel. Factor analysis was used to identify the dimensions of micro-environmental...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2018-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_20_vol_7_4__2018.pdf |