OPEN INNOVATION SYSTEM IN E-BUSSINES WITH INBOUND MARKETING AND LOGISTIC USING

This paper focuses on marketing and information distribution logistics within it, which is one of the most important elements in online sales as well as in e-business.The paper also brings knowledge about open innovation system in e-business with inbound marketing using. Open innovation system is co...

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Bibliographic Details
Main Authors: Erika Loučanová, Miriam Olšiaková
Format: Article
Language:English
Published: 4S go, s.r.o. 2016-10-01
Series:Acta Logistica
Subjects:
Online Access:http://actalogistica.eu/issues/2016/III_2016_04_Loucanova_Olsiakova.pdf